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Gallery Owners’ Advice for Surviving in a Weak Art Market

8/2/2010

Los Angeles may be to art what Paris is to fashion, providing an array of eclectic creations in every style and medium, yet in this recession-ravaged economy even die-hard collectors have scaled back on their gallery splurges. This poses a serious challenge not just for gallerists but for the glut of ambitious artists who seek to attract their attention. Localartla.com spoke with a few gallery representatives about what they think of the city’s art market, how they choose artists to feature and what type of work is most in demand now.

Portrait of a Successful Artist and Businessman

6/12/2010

Paying your dues is not something foreign to most artists, especially those who dedicate their lives to the profession and strive to maintain a focus on that artistic drive that we all feel inside. And nothing less could be said for Daniel Henigman, a life long artist who moved to Los Angles, immersed himself in the local art scene and established himself both as an artist and a successful, sustainable businessman.

Henigman has a lot of good, sound advice for artists trying to establish themselves and develop a fruitful business. “You have to make it affordable,” he says. “Get more into art reproductions. You’ll make more money in the long run.” As for who is likely to pay more he goes on to point out that companies and businesses frequently pay better than individuals.

What The Art Market Wants

“I’m more aware now of what the market wants,” says long time artist Jinx. It’s taken many years but Jinx is now focused on a major project that has the elements she hopes will make her work and talent attractive to the marketplace.

The new body of work that Jinx is currently developing represents what a lot of artists are tuned in to. A full portfolio that reflects a focused theme is something an artist can go to galleries with.

After a career in art that began when she was a child she has more recently been able to focus her ideas for more effect. “In school they don’t teach you what the market wants,” she says. “Nothing about the art business at all.” But Jinx has keen thoughts about the local Los Angeles art market. She points out that $20 prints are more sellable than something going for $500.

Artist Biography, Gallery and Illustration Contest

5/22/2010

One of our members, RhinoBook is offering a free artist biography, art gallery and illustration contest through their website. RhinoBook is an organization that supports artists to present artists and their artwork on the world wide web. It is their goal to be a bridge to connect the artists with a variety of people including students, teachers, collectors and dealers and share their hearts all over the world. Visit the website for more details: www.rhinobook.org.

The True Value of Art

5/15/2010

“Think of art as a beautiful thing.” What words could be any more inspiring coming from a true artist? Kermit Frazier, long-time metal worker and artist, has a vision for the direction of the artwork that he does and the potential market for his work.

Frazier realizes the value of his work and what it has to offer potential buyers. He has been metal working for decades and he put that talent to use as an artist completing an exceptional full-scale, dimensional sculpture of a winged human skeleton. And it’s the quality of the workmanship, the quality of the materials and the vision for a top quality product based on months of planning that makes his work superior to that of other shops he’s seen that churn out high volumes of metal sculptures that fall apart within years of being sold.

Practical Advice for Visual Artists

Mclean Fine Art - Empowering Visual Artists Upcoming Workshop

Practical Advice for Visual Artists:

ARENA 1 GALLERY is hosting one of Ashley McLean's legendary workshops, Practical Advice for Visual Artists on May 29th from 1-4 p.m.

This three-hour lecture provides straightforward advice for artists interested in obtaining exhibitions, building their resume, marketing and promoting their work, and finding gallery representation. Topics include:

* How do you know when you are ready to start showing your work?
* Where do you fit in and how do you get there?
* How do you approach galleries and art critics?
* How do you effectively market yourself?
* What are the do's and don'ts in promoting your art?

Class fee: $35 (advance registration recommended)
For info or to RSVP: email info@mcleanfineart.com

SVA Arts Abroad Program: Call for Applications

School of Visual Arts
SVA Arts Abroad Program: Call for Applications
May through July 2010

Seven Destinations for Maximum Inspiration

Barcelona - Florence - Milan - Provence - Rome - Shanghai - Venice

For centuries travel has held special appeal for artists and for art lovers. Whether your passion is photography, painting, design, drawing, film or art history, SVA has a program to stimulate your senses, reinvigorate your career, and open new directions in your art making. Programs are designed with students and working professionals in mind: practicing photographers, designers, art therapists and educators are invited to apply, and college credit is available for those who qualify.

Apply today at http://www.sva.edu/artsabroad. Space is limited.

This summer we offer the following programs:

Digital Photography in Florence
May 28 – June 12 or May 28 – June 18

Beach House Exhibitions 2010-2011 Request for Proposals

4/7/2010

Request for Proposals

2010-11 Beach House Exhibit Gallery
DEADLINE: Tuesday, May 18, 2010 (no later than 5:00pm)

The City of Santa Monica Cultural Affairs Division is seeking exhibition proposals for the gallery space in the Event House at the Annenberg Community Beach House. We are requesting proposals for group exhibitions from curators, artists (emerging and established) and groups based in Los Angeles County to be on display in the Event House gallery space for a period of 4 months.Exhibition Guidelines:Exhibitions should be conceived around a coherent central theme, cognizant of the diverse visitors of all ages to the Beach House that make up the audiences at the Event House. Proposals should also consider that the gallery space is open to the public and the work must be able to withstand display for the 4-month period. Proposals may also include an educational component as part of the exhibition such as gallery talks by artists.

Open Call for Art for Bloomingdale's Santa Monica

3/27/2010

This is one of the biggest opportunities to be a part of the local art community - an open call for art to show at the new Bloomingdale's in Santa Monica. Deadline is May 1st!

Crussell Fine Arts

ARTISTS' CALL
ANNOUNCEMENT

Bloomingdale's Open Call
All Submissions due by May 1, 2010

For additional information and a prospectus:
E-mail: crussellj@earthlink.net

Website:
www.crussellfinearts.com

Prospectus:

Call for Artists - HANGAR Gallery exhibition to coincide with Santa Monica Artwalk‏

2/26/2010

Santa Monica HANGAR Galleries are offering affordable rental space for exhibitions.

Next Exhibition: March 20 - April 17, 2010
The opening reception will coincide the Santa Monica Airport Artwalk on Saturday, March 20 from 1-5 PM

If you’re interested in participating, please send an email with a link to your website and/or images of your work to: sabine@santamonicaartstudios.com

Floor plan and price list are attached - Please note that each artist pays an additional $100 to be part of this show to help cover expenses for this highly promoted event.

--

Sabine Pearlman / Assistant Director
Santa Monica Art Studios
3026 Airport Avenue
Santa Monica, CA 90405
ph: 310.397.7449
fax: 310.397.7459
public hours: Wed-Sat, 12 to 6 PM
http://www.santamonicaartstudios.com

Also see:
http://localartla.com/forums/calls-artists/call-artists-hangar-gallery-e...

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